The sale high, Paramount Major’s Mist, was a Percheron filly, foaled in 2008. Consigned by Larry and Janice Evans, Paradigm Corporation at Crossfield; she was bred by Dr. David Bailey, Paramount Percherons of Calgary. The buyer, Joe Rickett, Jackson Fork Ranch of Bondurant, WY, the founder of Ameritrade and owner of the Chicago Cubs, paid $5,200 for the exciting, black female. A last daughter of the Texas-bred sire, Lone Star Delreo Major, her dam, Paramount Avalon Mist, is by Shananagn Dragoneer. This filly has a future in America.
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We are going to miss working with Colleen and Brian Coleman who fitted, trained and presented the filly for sale. We have much to thank them for: The opportunity that Lisa and I had at their driving school in Olds; The patience they had for Janice and I as we learned the business; and, the introductions they provided to others in this industry. We really have met some quality people.
While interest in shows is steady, other factors are challenging the heavy horse industry. Against this backdrop, Paradigm saw an opportunity to provide reputation Percheron mares with a good retirement and brand clients with a constant supply of marketing content for internet and social media programs.
Just like these mares, each horse we choose for this program will come from a reputation breeding program and blood lines that have history and a story to tell. Modern technology will deliver the story of their performance history, their selection, their entrance to the program and their journey through each life episode at ThunderRidge Ranch. We expect the 2011 Paradigm program will feature five registered Percheron mares.
In addition, ThunderRidge has client horses in supervised programs from other breeders. All of this activity is featured in the story telling provided to Paradigm Percheron clients.
Paradigm staff are recruited featuring where possible those that have invested in the draft horse business for generations. Paradigm talent [drovers, event managers and speakers] have reputations that allows them to work and speak with authority.
This selection of good horses and great human resources brings together a potent team, to which Paradigm adds the best resources, training in public relations and regular exercises so the whole team is ready to deliver on the commitment to our clients.
It may take some time, but this amalgamation of professional and personal interests to create a 'reputation' program should be a great ride!